Beer Radar

Ad Age reports Pabst is trying to revive its near-dead Colt 45 brand with a series of edgy comic-book-style (OK, graphic novel) ads drawn on, yep, brown paper bags. They’re drafted by 40oz artist Jim Mahfood, so they should be pretty cool.

Naturally, anti-alcohol forces are already upset about promoting malt liquor to urban yutes. My only fear is that my favorite watering hole is going to be overrun by former PBR posers trying to look cool while they slosh down suddenly trendy bottles of Colt.

This entry was posted on Monday, January 28th, 2008 at 1:22 pm and is filed under Beer etc.. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.