EXACTLY WHAT is Yards Brewing selling in its new series of videos, Yards Good Fight?
It sure doesn’t look like beer.
The 90-second pieces shown online and in social media are part of the Northern Liberties brewery’s ongoing Brew Unto Others advertising campaign that aims to frame the brewery as a solid part of the community.
So far, two Good … Read the rest
ONE NIGHT in 1987, Jeffrey Rosenblum opened a bottle of Whitbread Ale and poured himself a glass. He took a sip and glanced down at the bottle.
Something caught his eye. Something unspoken, something visceral. Something.
He rose from his living room couch and placed the empty on the mantle.
That’s where it all began. With a single bottle of … Read the rest
IF THERE IS A MOTHERLAND for American beer drinkers, it is Ireland.
True, our brewing heritage might reach back to Germany or England, and we seem to have a soft spot for Belgium. But our drinking chops come straight from Dublin, and if you don’t believe me, get off your butt today on St. Patrick’s Day, the national holiday of … Read the rest
POPULAR WISDOM says Americans vote for presidential candidates whom they’d like to have a beer with. That explains how easygoing George W. Bush beat stiff John Kerry in 2004.
Maybe there’s some truth to the adage, but, then again, Bush was a teetotaler who invaded the wrong country, so: Bad way to choose a president.
Which brings me to Donald … Read the rest
One of the simple yet overlooked joys of beer is that it comes in a bottle or a can, ready to drink. Grab an opener or just yank the pull-tab, and you’re good to go. No assembly required.
Which is why the arrival of any new, high-tech beer-dispensing gadget gives me pause. Put me in the if-it-ain’t-broke-don’t-fix-it league.
That seems … Read the rest
The story is familiar to Philadelphia-area beer drinkers:Two fifth graders named Bill and Ron meet on a school bus, become fast friends, grow up together, learn to make beer, and many years later open Victory Brewing in an old Pepperidge Farm bakery in Downingtown.
Tales like these are part of the hagiography of craft brewing, a backstory that distinguishes Victory … Read the rest
Valentine’s Day is more than hearts and flowers. It’s hops and malt, too. Whether you’re a couple or not, there’s good reason to fall in love this weekend.
Get an early start
Weyerbacher Brewing in Easton will open at 10 a.m. to unveil this year’s version of Sunday Morning Stout. Yes, it’s a bit of a drive up the Northeast … Read the rest
No doubt you’ve caught the Shock Top commercial with comedian T.J. Miller. The spot, a fast-paced insult swap between the star of the HBO sitcom Silicon Valley and a wiseguy talking tap handle named Wedgehead, has been floating around the Internet for the last week in advance of its TV debut Sunday during the Super Bowl .
What you haven’t … Read the rest
There was a time in this city when everyone knew the name – and not just those who drank his family’s famous beer.
He raced in the Indianapolis 500, got into fistfights with cops, flew a Wright brothers biplane, and joined Pancho Villa’s rebellion in Mexico. He was a rogue, a draft dodger and a fugitive.
And 50 years ago … Read the rest
A lot of bad decisions are made in bars. Dancing with your pants on your head . . . Bingeing on a second cheesesteak . . . Drunk dialing . . . Sex with your ex . . .
But, c’mon, let’s give barrooms their due, for without them there’d be no libraries, no credit cards and no NASCAR.
Here … Read the rest